The Marketplace of Participation: A New Culture Industry
The Culture Industry Thomas Adorno and Max Horkheimer proposed the concept of “The Culture Industry” in 1944, an idea inspired by Marxist ideologies that has colored our understanding of companies and brands like Disney, Target, and Paramount. The authors described a a direct relationship between entertainment and business, which functions as a tool of social [...]
Posted on November 9th, 2008 by DeepthiW
Filed under: Media, Participatory Culture, Uncategorized | No Comments »

